Dunelm’s Christmas initiative is Delivering Joy across the country by providing gifts to those most in need.
All Dunelm stores in the UK are partnering with local charities and causes in the community. Customers simply pick up a tag in store, with a gift request from a local cause, and drop the gift back to store where Dunelm will make sure it is delivered in time for Christmas.
Dunelm, the Home of Homes, is aiming to make sure no one goes without a gift this Christmas with the latest instalment of its much-loved initiative, Delivering Joy.
After delivering almost a quarter of a million gifts to those in need over the past four years, Dunelm’s heart-warming campaign has started again, and aims to fulfil more Christmas wishes than ever before. Dunelm is officially calling out for its network of generous customers and colleagues to get involved in the festive initiative once again.
Those wishing to help can head to any Dunelm store and find the Delivering Joy tree, where they can collect a tag with a gift request. They then return the tag attached to a gift, which can be bought from any retailer, and Dunelm will ensure the present is delivered to its recipient before Christmas.
Last year, store colleagues noticed that rather than little luxuries, many people had put winter essentials at the top of their wish lists with items such as hats, scarves, socks, toiletries and festive food items like selection boxes in high demand.
Dunelm colleagues are already seeing the same pattern arise this year, and with the nation continuing to feel the effect of the cost-of-living crisis it is likely many households face the prospect of cutting back this Christmas. Everyday items such as a chocolate bar or tea bags for a warm cup of tea, are already in high demand for some of this year’s recipients – showing that despite the requests being small, they can still make a big difference for those who may otherwise go without.
Amanda Cox, People and Stores Director at Dunelm said: “Each year, we are amazed by the generosity of our customers and colleagues who come together to make a real difference in their local communities. This initiative has become a powerful reminder that even small acts of kindness can make a significant difference, especially when so many are feeling the ongoing effects of the cost-of-living crisis.”
Any of this year’s tags that aren’t fulfilled by the middle of December will be funded by Dunelm to ensure no one goes without this Christmas.
How does the campaign work?
Dunelm colleagues work with local care homes, schools, refuges and charities to gather gift requests, creating tags that include the recipient’s gender, age and choice of gift.
All the tags are hung on the Delivering Joy tree, that can be found in every Dunelm store, where customers can collect one.
Once the customer has chosen a gift, which can be from any retailer, they return it to the Dunelm store they collected the tag from, by the date listed, with the tag attached.
Dunelm then arranges the delivery of all the gifts in time for Christmas.
For those who want to follow the journey of their gifts making a difference, the local Dunelm Community Groups will be posting updates over the next few months.
For more information on the Delivering Joy campaign and to find out how to make a difference this Christmas, visit your local Crawley Dunelm store or go online to: https://www.dunelm.com/info/delivering-joy
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